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Spread the love

पिछले अध्याय में हमने Primary Components of Digital Marketing के बारे में पढ़ा था. आपको याद होगा कि अध्याय के अंत में हमने आपसे कहा था कि अगला अध्याय Search Engine Marketing के लिए होगा. चलिए सबसे पहले  हम Search Engine Marketing की परिभाषा पर गौर करते हैं.

Search Engine Marketing की परिभाषा

• SEM (Search Engine Marketing) – Search Engine पर विज्ञापन खरीदकर Website Traffic प्राप्त करने की प्रक्रिया को SEM कहते हैं.

• Search Engine Marketing Platforms
* Google :AdWords Google
* Bing Ads
* Yahoo: Search Ads

 

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digital marketing is top online marketing companies innovative digital marketing global digital marketing best digital marketing websites lapaas digital marketing lead generation in digital marketing digital marketing plans digital influencer marketing doubleclick digital marketing digital marketing coach seo digital marketing agency internet marketing websites media marketing agency digimarketing digital content marketing strategy restaurant digital marketing digital mkt digital marketing for doctors digital marketing services near me digital marketing lead pharma digital marketing advanced digital marketing digital marketing agency for startups digital marketing help best marketing agencies in the world top digital marketing companies in the world udacity digital marketing nanodegree botbakery digital marketing studio marketing in a digital world creative digital marketing agency smm in digital marketing digital marketing and analytics top digital marketers international digital 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Search Engine Marketing क्या है?

आप सभी ने कभी ना कभी Google Search Engine में कुछ ना कुछ ज़रूर खोजा होगा, है ना? जैसे Valentine’s Week चल रहा है, या तो आप एक लड़का या लड़की हैं, आपने Google पर कुछ ऐसी ही खोज की होगी  जैसे “Gifts for Boyfriend” या “Gifts for Girlfriend”.

यदि आप मेरे जैसे पुरुष हैं जो रचनात्मकता पसंद करते हैं, तो आपने Google पर ” Gifts for Girlfriend” आदि जैसे खोज किए होंगे, है ना? तो, जब आप Google पर कुछ भी Search करते हैं तो आपने Google पर बहुत सारे विज्ञापन देखे होंगे जिनको Google Ads कहा जाता है. Google Ads कैसे काम करता है या फिर Google Adwords ppc या Adwords ppc क्या है? इसके बारे में हम आगे के अध्यायों में जानकारी लेंगे. यहाँ मैं आपको केवल “Search Engine Optimization” दिखाऊँगा. नीचे के चित्र में देखें जैसे ही मैंने “Search Engine Optimization” को Google में search किया Google ने मुझे पहले दो Ads/विज्ञापन दिखाए हैं. इसके शुरू में आप Ads लिखा हुआ देख सकते हैं.

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ये दो विज्ञापन हैं, और ये Organic Results हैं. तो, मान लीजिए कि आप एक नए Business Start कर रहें हैं. आपने अभी अपनी website बनायी है. तब आप अपनी website को नंबर एक की स्थिति में रैंक नहीं कर पाएंगे. नीचे दिए गए चित्र के अनुसार Flipkart ने इस नंबर एक स्थान को पाने के लिए बहुत कुछ किया है. इसलिए, अपनी Website पर Traffic लाने के लिए, आपको Google Ads खरीदने की आवश्यकता है. ताकि, आप तुरंत अपने आप को नंबर एक या नंबर दो की स्थिति में ला सकें. आप Google AdWords का उपयोग करके ऐसा कर सकते हैं. आप अपने Ads के Quality स्कोर के आधार पर नंबर एक या नंबर दो के result में स्थान पाने के लिए Google को पैसे दे सकते हैं.

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Search Engine Marketing यही है. Google के लिए अच्छे Ads चलाने की कला सीखना ही Search Engine Marketing है. यह आपको सरल लग सकता है कि आपको केवल Keyword खोजना है और Ads शुरू करना है, लेकिन ईमानदारी से यह इतना सरल नहीं है जितना आप सोच रहे होंगे. यह एक जटिल क्षेत्र है जहाँ आपको बहुत सी चीजें सीखनी पड़ती हैं. Optimization, सही Keyword और इसमें बहुत सारी रणनीतियाँ भी शामिल होती हैं. हम Google AdWords वाले अध्याय में वह सब शामिल करेंगे.

आपने देखा होगा कि मैं केवल Google AdWords के बारे में बात कर रहा हूँ, जबकि बाज़ार में और भी Search Engine हैं, जैसे “Bing” और “Yahoo”, आदि लेकिन चूंकि Google बाजार पर पूरी तरह से हावी है, इसलिए जब मैं Search Engine Marketing की बात कर रहा हूँ, तो मैं Google Adwords की बात कर रहा हूँ. लेकिन हाँ, आप “Bing Ads” और “Yahoo Search Ads” का भी प्रयोग कर सकते हैं.

अगले अध्याय में हम Social Media Marketing के बारे में चर्चा करेंगे, आप में से अधिकांश को Social Media marketing के बारे में पता होना चाहिए, क्योंकि इस Digital Marketing Course के लिए हम कॉलेज के छात्रों और ऐसे लोगों को लेकर काम करेंगे जिनकी उम्र 18 से 25 वर्ष के बीच है.

अगर आपको ये जानकारी अच्छी लगे तो कृपया शेयर करें और अगर आपको कुछ और जानने की इच्छा है तो आप Comment कर सकते हैं.

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