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Digital Marketing Mastery Course के अध्याय नंबर दो में आपका स्वागत है. मुझे उम्मीद है कि अब तक आपने Digital Marketing Free Course के बारे में अध्याय एक में पढ़ लिया है। अध्याय एक में, मैंने आपको Digital Marketing का अवलोकन दिया था। आज के अध्याय में, हम उन सभी channels के बारे में बात करेंगे जो संयुक्त होने पर, Digital Marketing की रणनीति बनाते हैं। इस अध्याय को शुरू करने से पहले, एक महत्वपूर्ण बात बता देना चाहता हूँ कि इस Digital Marketing Course के सभी अध्याय आपस में जुड़े हुए हैं। इसलिए, अगले अध्याय को समझने के लिए आपको पिछले अध्याय को ध्यान पूर्वक पढ़ना होगा तथा इस अध्याय को अंत तक पढ़ना होगा। आइए हम 8 Primary Components of Digital Marketing. को शुरू करने जा रहे हैं।

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अगर आप ऊपर दिए गए चित्र के इन क्षेत्रों में से एक में विशेषज्ञ बनने की योजना बना रहे हैं, तो आपको उस क्षेत्र की गहराई में जाने की जरूरत है और आपको इसमें मास्टर बनना ही होता। साथ ही, मुझे एक महत्वपूर्ण बिंदु का उल्लेख करना चाहिए कि Digital Marketing अत्यधिक गतिशील है। इसलिए आपको लगातार नई चीजें सीखने की जरूरत है, और सीखने के बाद उनको लागू करने की भी ज़रुरत है. अगर आप सीखी हुई चीज़ों को लागू नहीं करते हैं तो आप सीखी हुई चीज़ों को भूल भी सकते हैं.

अब मैं प्रत्येक Component की एक-एक करके चर्चा करूँगा, और आपको प्रत्येक Component का अवलोकन दूंगा। विस्तृत विवरण बाद के अध्यायों में दिया जाएगा।

इस Digital Marketing Mastery Course के अध्याय दो में आपका एक बार फिर से स्वागत करना चाहता हूँ. आज का अध्याय वास्तव में रोमांचक है क्योंकि मैं आपको अगले कुछ दिनों में जो कुछ भी सिखाने वाला हूँ, यहाँ पर उसका अवलोकन करूंगा। आप सभी से विनम्र निवेदन है कि कृपया इस अध्याय को अंत तक अवश्य पढ़ें, क्योंकि मेरे पास एक अत्यंत महत्वपूर्ण चाबी है, जिसकी मदद से मैं आप लोगों को Digital Marketing Business सिखाने जा रहा हूँ. उस कदम के चाबी के बिना आप कुछ भी नहीं सीख पाएंगे। मैं इस अध्याय को बहुत लंबा नहीं बनाऊंगा, बल्कि इस बात का पता लगा सकता हूँ कि आप क्या उम्मीद कर सकते हैं। तो चलो शुरू करते है।

8 Primary Components of Digital Marketing

  1. Search Engine Marketing
  2. Social Media Marketing
  3. Search Engine Optimization
  4. Content Marketing
  5. Email Marketing
  6. Web analytics
  7. Conversion Rate Optimization
  8. Sales Funnels

अब, आप Sales Funnels का निर्माण तभी कर पाएंगे जब आप बाकी की चीजों को अच्छी तरह से जान पाएंगे। अब, आप जब अपनी Digital Marketing यात्रा शुरू कर रहे हैं, और मैंने इस अध्याय को Digital Marketing For Beginners के रूप में बनाया है, जिससे आपको इसे समझने में आसानी रहे. वैसे तो मैं आपसे ऊपर दिए गए सभी क्षेत्रों में विशेषज्ञ बनने की उम्मीद करूंगा। मगर इसके लिए बहुत कड़ी मेहनत की ज़रुरत है और हम मेहनत करने के लिए बिलकुल तैयार हैं. Search Engine Optimization बहुत important क्षेत्र हैं। Search Engine Optimization Jobs बहुत हैं, इसका ये मतलब बिलकुल भी नहीं है कि Social Media Marketing Jobs नहीं हैं. Search Engine Optimization को SEO भी कहते हैं. इसी तरह, Content Marketing, Email Marketing और Web Analytics Jobs भी हैं.

एक Digital Marketer के रूप में आपको कम से कम ये जानना बहुत ज़रूरी हो जाता है कि ये कैसे काम करते हैं। फिर बाद में आप रूचि के हिसाब से किसी एक में विशेषज्ञता पा सकते हैं, और इसमें एक विशेषज्ञ बनें। आमतौर पर, दो विकल्प होते हैं। या तो आप एक विशेष क्षेत्र में विशेषज्ञ बन जाते हैं और अपने आपको उसमे विकसित करते हैं, या दूसरे आप इन सभी क्षेत्रों में एक अच्छे स्तर की समझ प्राप्त कर सकते हैं और Digital Marketing Manager बन सकते हैं। जहां आप विभिन्न Domain के सभी लोगों को संभाल रहे होंगे। तो, चलिए अगले अध्याय में Search Engine Marketing से शुरुआत करते हैं

हम अगले अध्याय तक एक और चीज़ पर चर्चा करेंगे, कृपया इसे शेयर करें और अगर आपको कुछ और जानने की इच्छा है तो आप Comment कर सकते हैं.

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