How to write professional emails in English. Today, I am going to give you seven tips. Email is still a very effective way to connect with people or to convert prospects into customers. The seven email tips that I will be teaching you today. They will work for you if you are looking to connect with a potential employer. If you are looking to get a job or if you are looking to get some business or you could use these email tips to promote your products or services through email marketing.
“Anyone who has never made a mistake has never tried anything new.” ― Albert Einstein
“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible” – Francis Of Assisi
Never Assume Readership By Business Email
Always remember that you are only one click away from hitting that trash can your Email. Your email receivers, they could delete that just with a click. So never assume when you send out an email, oh, yeah, of course my prospects they are going to open my emails.
No, chances are they won’t open your emails if your email is not engaging and interesting and compelling. They are sifting and sorting, they are scrolling, they are thinking what they could delete or what they could move to that spam box. And just because you have been sending them emails over a period of time. They open up your email a week ago or a month ago, a year ago doesn’t mean you could sustain that readership in the future.
So you have got to earn their attention in every single email knowing that you are just one click away, one clicks away from that trash can. Be very, very selective and be very cautious of what emails you send out and how you want to get your readers to open up your email.
Use A Credible From Address
Research shows that 70% of people base their decisions ready to delete or not delete that email just from, the from address.
So have you seen one of those very spam my long from address? You look at it, you alike, no, I am just going to delete that. You don’t want to do that. So from a personal email perspective, you probably want to use something like a Gmail.
Gmail is trustworthy and highly credible from a company perspective you want to use maybe your first name, maybe it is your first name with the last name @hindionweb.com. And when your recipient sees the email is coming from a credible from, they are more likely to open up your email.
Use Interesting And Engaging Subject Lines
Again, never assume readership. You have to give them a reason why they should even bother spending their time reading this email and subject line is where you do it.
Now keep in mind when you are sending emails, when your recipient sees an email from a desktop, the subject line displays around 60 characters but when they are on mobile, they will only see 20 to 30 characters. Now that’s a key. So if you want more people to read your emails knowing most people are checking their messages through now mobile phone, you want to keep your subject line short, 30 characters or less.
Now I have already discussed about 7 Email Subject Lines That Really Work. I would not go into it here but knowing that your subject line needs to be curiosity driven. It needs to be personal. Sometimes if you want to open up your email using their first name. If they are a very powerful example, and then you talk about whatever it is next, then people would know, oh, this is personal, this is for me.
And if you are doing any kind of email blast to communicate with the prospects, there is so many software out their Active Campaign, A Weber, many of them will allow you to customize. You can add first name to that subject line anyway. So make it personal, make it interesting and keep your subject line short.
Use A Single Column Layout To Write Professional Email
Use a single column layout because now we are checking most of our emails through our mobile phone. When you have two columns or three columns, when your recipients checking their emails on their mobile device, that is not very reader friendly and it is not very scannable. So you want to use one column layout, more importantly, chances are you want to left indent your content so that they could easily read it with lots of space.
They can just scroll through it and know quickly what are you trying to communicate. So keep your email in single column layout.
Keep Your Body Copy Between 50 to 60 Characters
Again, because people are looking at their emails from their mobile device, you don’t want to have a long, long paragraph with so many lines. Ideally, keep it within 50 to 60 characters.
I like to keep each paragraph no more than three to four lines. In some cases, I would use a one-line paragraph, very easily scannable. I would also recommend that you use bullet points, then people can see it.
You will easily know what is in it for them. Like why should I keep reading this? So keep it very simple, lots of white space, you could use very short paragraph, easier for them to read, easier for them to scan.
Don’t Overuse Hyperlinks And Call to Actions
I don’t believe you want to use too many hyperlinks and too many call to actions in one single email. Keep me in mind and confused mind always says no, a confused mind doesn’t click and doesn’t act.
So keep it simple. My rule of thumb is no more than three call to actions in a single email. You could have it in the beginning if you want, maybe somewhere in the middle or somewhere near the end but you don’t want to fill the whole thing with a lot of links. It is very overwhelming and it gets really spam my real fast.
You want to stay away from that. Be very, very careful. And even if we do use a call to action button. You want to contrast with the other color, maybe use green, maybe use a very inviting colors. So people would click on it but don’t fill your whole emails with a ton of buttons, don’t do that.
Have One Single Focus
One of the mistakes I see a lot of people make is when they send an email. They have so many call to actions and they want to accomplish so many things. Oh, hey, click here to visit my website or give me a call or do this.
No, give them fewer options. Just have one single focus. Do you want them to reply to an email? Just focus on that and tell them, hey, reply to this email if you want to get blank whatever benefit that they want to get or just click you to go to the page or click here to call.
Just focus on one single thing. Don’t try to do too much. People can’t handle too much. Just one single focus, one objective, one email. If you have other objectives, do that in the next email but don’t try to cram that all in one single email. You can also use email newsletter templates.
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